Giving online customers alternative paths that lead to products in which they might be interested is important.

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Giving online customers alternative paths that lead to products in which they might be interested is important. In about 100 words, explain how static and dynamic catalogs could either facilitate or inhibit customers as they try to find a particular product on a company’s Web site.

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Electronic Commerce

ISBN: 9781305867819

12th Edition

Authors: Gary Schneider

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