One of the four Ps of marketing is price. In about 100 words, explain what elements are

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One of the four Ps of marketing is price. In about 100 words, explain what elements are involved in price besides the amount of money a customer pays for a product. In your answer, be sure to consider the concept of customer value.

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Electronic Commerce

ISBN: 9781305867819

12th Edition

Authors: Gary Schneider

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