Why is acquisition cost for most online retailers higher than retention cost?

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Electronic Commerce

ISBN: 9781305867819

12th Edition

Authors: Gary Schneider

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Question Posted: Apr 03, 2023 04:14 AM

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Why is acquisition cost for most online retailers higher than retention cost?

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Acquisition cost refers to the expenses incurred by a company to acquire a new customer while retent...View the full answer

Electronic Commerce

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