Probability of Brand Recognition

a. In a study of brand recognition, 831 consumers knew of Campbell’s Soup, and 18 did not (based on data from Total Research Corporation). Use these results to estimate the probability that a randomly selected consumer will recognize Campbell’s Soup.

b. Estimate the probability that a randomly selected adult American consumer will recognize the brand name of McDonald’s, most notable as a fast-food restaurant chain.

c. Estimate the probability that a randomly selected adult American consumer will recognize the brand name of Veeco Instruments, a manufacturer of microelectronic products.