1. A college education comes pretty close to being a true service. Discuss the four main characteristics...

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1. A college education comes pretty close to being a true service.

Discuss the four main characteristics of service—intangibility, inseparability, perishability, and heterogeneity—as they pertain to a college education.

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Entrepreneurial Small Business

ISBN: 9780073381572

3rd Edition

Authors: Jerry Katz, Jerome A Katz

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