3. List all the products/services you have seen lately that are promoted as new, different, improved, or

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3. List all the products/services you have seen lately that are promoted as new, different, improved, or otherwise changed from what has been available before. What percentage of these are actually me-too products? Identify the differential advantages these companies believe they have over the competition.

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Entrepreneurial Small Business

ISBN: 9780073381572

3rd Edition

Authors: Jerry Katz, Jerome A Katz

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