3. Researchers call this process transmigration, changing a company so it can enter a peripheral or related industry. Select a firm you know and brainstorm several transmigrations it could make.

David Wheeler got into business in order to ease his anger about his father’s murder and in an attempt to see justice done. A computer database expert, he designed a program that would sift through crime reports in an effort to link and pinpoint criminals. The first trial of the product connected several seemingly unrelated crimes and located a suspect.