3. What would you recommend to Tim to solve his problems?

Tim Hayden’s eyes kept getting drawn back to his SWOT analysis. On the left side, his product SkyBOX had great strengths. It was a hardened PDA with Wi-Fi that played a proprietary program that let fans at the ballpark enjoy the game with video feeds of the action, replays, game statistics, interactive elements like live chats and voting, as well as the ability to place concession orders from your seat. People who had tried it, loved it. Several baseball teams were eager to have Tim’s company VividSky deploy SkyBOX in their stadiums for the 2004 baseball season, so the opportunity was clearly there.
But looking at the SWOT, Tim realized the cells with the greatest importance at that moment were on the right side of the page. SkyBOX had a clear weakness from Tim’s standpoint as entrepreneur. The hardened PDAs cost nearly $1,000 each, and no stadiums had Wi-Fi, although San Francisco’s Nortel Stadium would be the first to install it for the 2004 season. But that meant that Tim’s company VividSky would have to wire stadiums for Wi-Fi too. Together, these technological needs pushed the amount needed to deploy SkyBOX to around $6 million.
Tim has not raised a tenth of that yet, and his firm’s financial need looked like a monumental weakness.