3. While a smaller firm can actually outperform large businesses in attracting high-quality employees, how can you

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3. While a smaller firm can actually outperform large businesses in attracting high-quality employees, how can you communicate to the job market the multiple benefits of working within your firm? How can you get the word out about these advantages in a cost-effective manner?

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Entrepreneurial Small Business

ISBN: 9780073381572

3rd Edition

Authors: Jerry Katz, Jerome A Katz

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