4. Recall the last time you purchased a product or service from a small firm. Did it...

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4. Recall the last time you purchased a product or service from a small firm. Did it use any of the techniques or skills involved in personal selling? How did the salesperson close the sale with you?

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Entrepreneurial Small Business

ISBN: 9780073381572

3rd Edition

Authors: Jerry Katz, Jerome A Katz

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