5. Suppose you are operating a copy service. You learn that FedEx Kinkos is going to open...

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5. Suppose you are operating a copy service. You learn that FedEx Kinkos is going to open an outlet just a few blocks away.

You are concerned that you cannot compete with the marketing power of FedEx. What is likely to happen to your business if you lower your prices and place colorful advertising banners in the windows announcing the lowered prices?

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Related Book For  book-img-for-question

Entrepreneurial Small Business

ISBN: 9780073381572

3rd Edition

Authors: Jerry Katz, Jerome A Katz

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