Collect promotional materials for a small business in your area. These can include coupons, loyalty programs, special tie-ins, special events, advertisements or any other promotional materials. Using these materials, answer the following questions:

1. What is the owner trying to achieve with these promotions? What are the goals and objectives of each? If you take the various promotions as a portfolio, what overall goal do they have? 
2. What incentives (for the customer) are embedded in the promotion materials? 
3. What business image and/or business characteristics do these promotions convey or imply? 
4. Assuming limited funds, how would you improve the promotions for this business? Be sure to tie your ideas to specific goals.