Create a Google Adword account at www.google.com/adwords (its free) and load the keywords tool. Use the keyword

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Create a Google Adword account at www.google.com/adwords (it’s free) and load the keywords tool. Use the keyword daycare to see the kinds of related search terms come up, and the level of competition for ads using different search terms. How could you limit the keywords you buy to minimize your cost and maximize your impact?

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Entrepreneurial Small Business

ISBN: 978-1259573798

5th edition

Authors: Jerome Katz, Richard Green

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