Dr. Bob Wagstaff developed the Orabrush. While the product was patented and manufacturing was going, sales didnt

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Dr. Bob Wagstaff developed the Orabrush. While the product was patented and manufacturing was going, sales didn’t really take off – until he enlisted the help of a couple of college students to prepare a video that went viral.

  1. Why do you think a YouTube video worked better than a professionally done infomercial?
  2. How were Dr. Bob and Jeffrey able to get so much done for so little money? How could you apply this in starting your own business?
  3. Dr. Bob had tried traditional media and pursuing traditional outlets for the Orabrush. Why do you think his sales were not up to his expectations?
  4. Explain how having 8% of the potential market to draw from could still be a worthwhile strategy for a small business.
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Related Book For  book-img-for-question

Entrepreneurial Small Business

ISBN: 978-1259573798

5th edition

Authors: Jerome Katz, Richard Green

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