Form small groups and brainstorm and develop a strategic plan for Juan. Compare and contrast each groups

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Form small groups and brainstorm and develop a strategic plan for Juan. Compare and contrast each group’s plan and gain consensus as to the best.

Juan De Jesus, of San Antonio, Texas, earned a computer science degree from The University of Texas in 1994.

Upon graduation, Juan was hired as a sales and service technician for one of the large national computer corporations.

That job provided him with a tremendous amount of experience in the small business sales and service sector.

Four years later, he left the company, deciding to go it alone as an independent computer consultant.

Juan set up an office and computer-testing lab in his home and worked hard to grow the business. He was able to take advantage of some of the relationships and contacts that he established during his tenure at his last job that resulted in several immediate clients. His wife Conchita helps with some of the office work on a parttime basis.

The business grew rapidly thanks to Juan’s excellent work and reputation. He has the ability to install hardware and software systems, including industry-specific software, is very effective at training, can fix almost any computer, and is readily available by phone to answer questions and solve problems that occur after the installation and training.

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Entrepreneurial Small Business

ISBN: 9780073381572

3rd Edition

Authors: Jerry Katz, Jerome A Katz

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