Given the economic outlook in the Denver area, the land and physical plant, and the competition, what short- and long-term operational and growth strategies would you consider?

Three generations of Grandes have dedicated their lives and careers to a small general store located on the outskirts of Denver, Colorado. Rocky and Anita Grande, the current owner-operators, have decided to sell the family business. They have declared themselves “tired, burned out, and ready to get out.” Their two adult children have no interest in the business, and Rocky and Anita want to spend more time with their three young grandchildren.
They need help with setting a fair price for the business, with finding a qualified buyer, and with preparing a formal prospectus for use by investors, bankers, and others. The Grandes want the highest price possible and at the same time sincerely wish to see the business survive and prosper.
It has been in the family for a long time, is a well-established part of the community, and has a dedicated workforce.
Most of the employees have been with the company for more than 10 years. The Grandes will allow a buyer to continue to use the family/business name if desired.