Imagine that you own a small independent bookstore. You are holding a special reading and book signing by a well-known author:

a. Describe what your goal(s) might be in arranging this event.

b. Write a press release for the event.

c. What other events might support the same goal(s)?

d. Describe how you might use this information in crafting a newspaper advertisement for the store.

e. Compare the press release, the ad, and any other events arranged in terms of overall promotional strategy for the store.