Prepare a time line of strategies and actions that will help the principals achieve their short-, medium-, and long-term goals.

Fred and Larry Butts are excited and a bit nervous about their new wine and specialty store that is scheduled to celebrate its grand opening in about four months. Fred and Larry have spent the past year choosing a location for their new venture and completing a market research and business plan.
The couple purchased a lakeside parcel of property in the heart of the lakes region of upstate New York. Their newly built structure includes a 7,200-square-foot retail showroom (72 ⫻ 100) with a below-ground wine and inventory storage area of the same dimensions. The retail showroom is very elegant, featuring wood floors, a large number of beautiful windows, many of which overlook a scenic lake vista, bright stucco walls adorned with works of art and a high-end surround-sound system. The building is located on a busy road, and the parcel includes plenty of room for parking and possible building expansion.
Fred and Larry’s market research indicates that the area is evenly divided between an upper-middle-class population of second home seasonal and year-round retirees, a white-collar population of insurance and banking people, and a blue-collar population of factory workers. The total population of the multitown region nearly doubles between Memorial Day and Labor Day each year (from 50,000 to 100,000⫹), as there are a large number of summer cottages and campgrounds that surround the many small lakes within their market radius. The region also enjoys a “leaf-peeping” tourist season in the fall and a pass-through and nearby ski market during the winter months.