Ronnie Scales wanted to start a search engine optimization firm He crafted a perceptual map, but the results werent promising Thinking about the Porter model, from what sectors would Ronnies competitors be coming from What kinds of threats do they pose to his business Pick two tactics from the list...

1 Right now the biggest problem comes from the threat of potential new entrants especially as the of ...

Ronnie Scales wanted to start a search engine optimization firm. He crafted a perceptual map, but the

Ronnie Scales wanted to start a search engine optimization firm. He crafted a perceptual map, but the results weren’t promising.

Thinking about the Porter model, from what sectors would Ronnie’s competitors be coming from? What kinds of threats do they pose to his business?
Pick two tactics from the list in Exhibit 7.2 and explain how they could be applied to Ronnie’s business. Explain why you think those tactics would work.
Industry experts say that SEO is an industry on the rise. What are the implications of that for Ronnie as he plans to run his business?

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