Using the description of the elevator pitch given in Chapter 8’s “How to Write Your Elevator Pitch,” evaluate this pitch. How does it do on the four parts of the pitch? How could it do better?

Randy Bunge grew up in his grandfather’s family business, inspecting paint jobs for a market mostly made up of businesses and government agencies who were having contractors paint their buildings and public works. He had some ideas about how to modernize the business, but his grandfather was content with the old ways of working.

Still, his grandfather encouraged Randy to pursue his dream, so, with his father’s support, Randy set out to create a new business called Paint Check Services (PCS).