While delivery cookies, Kelly overheard four clients discussing their CRM programs. Can you tell what strategy they were pursuing?

1. Allison was considering opening her coffee shops in the next state.
2. Angela opted to add a line of fragrances to her jewelry shop.
3. Archie developed a loyalty program where customers who made their tenth sandwich purchase got the eleventh free.
4. Arthur invested the profits of his local tire replacement service into a fast food franchise he purchased.