4. What are the main elements of the promotional mix, and what do you understand by the...
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4. What are the main elements of the promotional mix, and what do you understand by the term integrated marketing communications?
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Technology Entrepreneurship Bringing Innovation To The Marketplace
ISBN: 9781352011173,9781350304864
2nd Edition
Authors: Natasha Evers , James Cunningham , Thomas Hoholm
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