Amanda King has spent the past 15 years as a consultant for a national consulting company. Shes

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Amanda King has spent the past 15 years as a consultant for a national consulting company. She’s worked with a range of organizations, from Fortune 500 companies to start-ups to nonprofits. Recently, she was approached by a start-up in the fashion industry that just received $1 million in angel funding. The founder of the firm was referred to Amanda by the angel investor, who knows Amada through a professional organization. Amanda is inclined to accept but has never worked with a single client in the fashion industry, so she really doesn’t know what she can contribute. She’s asked you for advice. What would you tell Amanda? In what ways, if any, can she contribute to the fashion company’s success, even though she doesn’t know much about the fashion industry?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9780132555524

4th Edition

Authors: Bruce R. Barringer, R. Duane Ireland

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