Describe who you think are the target market customers for each of the four brands. How are they distinctive and different? How are their emotional (right-brain) and practical (left-brain) needs different? What are the implications for how each brand is marketed?

Zound Industries was founded in 2008 by eight individuals coming from different backgrounds in design, product development, fi nance, marketing, sales and business. Despite its youth, it is already making a mark in the technology industry by bringing distinctive design to bear on headphones, merging the function of a sound source with fashion accessories targeted at different markets. It is one of the fastest-growing companies in Sweden, with offi ces in New York and Shenzhen, where most of the equipment it sells is manufactured.