Entrepreneurship is not just simply an individual act, driven by psychology, but also a profoundly social process.

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Entrepreneurship is not just simply an individual act, driven by psychology, but also a profoundly social process. Therefore innovative entrepreneurs need to be able to identify and exploit a broader range of external resources and sources of knowledge than their more conventional counterparts, including diverse networks of those in the private, public and third sectors.

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Innovation And Entrepreneurship

ISBN: 9781118993095

3rd Edition

Authors: John R. Bessant, Joe Tidd

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