Ginny Welch needs to prepare a market analysis for her business plan for a loan provider which is due in the next two weeks. However, she does not know what to write and who her target market is. All she knows is that her potential customers are those who are seeking a healthy lifestyle, as she is proposing to start a wellness center. She has completed her industry analysis but only recently learned the difference between market analysis and industry analysis. What is the next step she should take to complete the market analysis?