Identify and explain the 4Ps of marketing activities (product, price, promotion, and place) used by entrepreneurial firms.

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9781292095370

6th Edition

Authors: Bruce R Barringer, R Duane Ireland

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Question Posted: Sep 25, 2024 05:02 AM

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Identify and explain the 4Ps of marketing activities (product, price, promotion, and place) used by entrepreneurial firms.
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Identify and explain the 4Ps of marketing activities (product, price, promotion, and place) used by entrepreneurial firms.

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Entrepreneurship Successfully Launching New Ventures

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