Identify three start-ups, other than those discussed in the chapter or listed in Table 2.1, which were started to satisfy a changing environmental trend.

Briefly describe the start-up and the environmental trend that it was started to satisfy.

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TABLE 2.1 EXAMPLES OF HOW CHANGES IN ENVIRONMENTAL TRENDS PROVIDE OPENINGS FOR NEW BUSINESS AND PRODUCT OPPORTUNITIES Changing Environmental Trend Economic Trends Search for alternatives to traditional fossil fuels like gasoline Sales of upscale items at a discount Social Trends Increased interest in different, tastier, and healthier food Increased interest in fitness as the result of new medical information warning of the hazards of being overweight Resulting New Business, Product, and Service Opportunities Ethanol, blodiesel, solar power, wind-generated power Deal of the day sites, discount stores, niche sites that sell specialized items at a discount Healthy-fare restaurants, organic foods, healthy-focused grocery stores Fitness centers, in-house exercise equipment, weight-loss centers, fitness- focused smartphone apps Companies That Resulted Windspire Energy, Solix Biofuels, eSolar Groupon, LivingSocial, Gilt Grou e.l.f. Chipotle, Great Wraps, White Wave, Whole Foods Fitbit, Cool Palms, Runkeeper, Shapes for Women