If Uber were to consider participating in a strategic alliance, what type of firm might be an
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If Uber were to consider participating in a strategic alliance, what type of firm might be an appropriate partner for Uber and why? If you were a consultant, would you advise Uber to form a strategic alliance as part of its growth efforts? why or why not?
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Entrepreneurship Successfully Launching New Ventures
ISBN: 9781292095370
6th Edition
Authors: Bruce R Barringer, R Duane Ireland
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