In putting wide age ranges on their products (e.g., suitable for ages 4 through 7), do you
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In putting wide age ranges on their products (e.g., suitable for ages 4 through 7), do you think that software companies prior to the advent of JumpStart’s grade-specific products ever thought that the wide age range caused parents angst in trying to determine if a particular product was suitable for their child? If your answer is “no,” how could companies have missed such a fundamental factor? What is the broader implication of this lesson?
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Entrepreneurship Successfully Launching New Ventures
ISBN: 9781292095370
6th Edition
Authors: Bruce R Barringer, R Duane Ireland
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