Kelly Andrews has developed a new line of jewelry that has created some positive buzz among friends

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Kelly Andrews has developed a new line of jewelry that has created some positive buzz among friends and some business stores in her local community. When asked by a reporter, “Where do you plan to sell your jewelry?” Kelly said, “Hopefully everywhere—jewelry stores, Target, Walmart, gift shops, online, through catalogs, and a dozen other places.” Write a critique of Kelly’s approach.

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9780132555524

4th Edition

Authors: Bruce R. Barringer, R. Duane Ireland

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