Laura Carroll is thinking about opening a high-end fashion boutique in an affluent suburb of Miami, Florida.
Question:
Laura Carroll is thinking about opening a high-end fashion boutique in an affluent suburb of Miami, Florida. She contacts an angel investor who she knows has invested in fashion boutiques before, and asked if he would read her business plan. She receives the following reply from the angel investor:
“I’d be glad to read your plan, but you should know that when I examine business plans for fashion boutiques, the section that I focus on the most is ‘The Economics of the Business.’” Why do you think the angel investor focuses intently on “The Economics of the Business” section when evaluating fashion boutiques? What, specifically, do you think he’ll be looking for in Laura’s plan?
Step by Step Answer:
Entrepreneurship Successfully Launching New Ventures
ISBN: 9780132555524
4th Edition
Authors: Bruce R. Barringer, R. Duane Ireland