Michael Graves and Jill Simpson just left their jobs with Microsoft to launch a business that will

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Michael Graves and Jill Simpson just left their jobs with Microsoft to launch a business that will sell a new type of fax machine.

They wrote a full business plan that they’ve asked you to review. When reading the plan, you noticed that several key sections begin with the phrase “We believe….”

Is any knowledgable person who reads this business plan going to know what

“We believe…” really means? What is the problem with including the phrase “We believe….” to introduce key sections of a business plan?

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