Shelly Mills, who has considerable experience in the home security industry, is planning to launch a firm that will sell a new line of home security alarms that she believes will be superior to anything currently on the market. Shelly knows how to develop a concept statement and administer a buying intentions survey but is less clear about the type of library and Internet research that might be helpful in assessing the likely demand for her product. If Shelly turned to you for help, what would you tell her?