The examples provided in the Entrepreneurial Wisdom section of this chapter include several sites targeted to specific
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The examples provided in the Entrepreneurial Wisdom section of this chapter include several sites targeted to specific ethnic, demographic, or lifestyle groups. Select three of the Web sites listed there and answer the following:
a. What types of marketing messages can you find on the site?
b. How do the messages differ from one another?
c. How are the messages the same?
d. How might you use the information on these Web sites to assist in creating integrated marketing communications plans?
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Related Book For 
Entrepreneurship And Small Business Management
ISBN: 9781292078670,9780133801248
2nd Edition
Authors: Steve Mariotti , Caroline Glackin
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