1. How is Warby Parker able to sell eye wear at such a low price?

2. Explain the rationale behind Warby Parker’s omnichannel strategy. Provide an example of another company that is pursuing a similar strategy. On a scale of 1 to 10 (10 is high), how much potential does this strategy have for increasing Warby Parker’s sales and profitability?

3. In what markets, beyond eye wear, would Warby Parker’s business model work? If Warby Parker decides to expand beyond eye wear, which market do you think it will tackle next?

4. In 2017, Warby Parker opened its first optical lab to cut and insert lenses into frames; this is the first step to becoming a vertically integrated company. Does it make sense for Warby Parker to do its own manufacturing? What are the pluses and minuses of moving in this direction?