1. Make a list of the ways in which Hyman and Fleiss vetted their business idea prior to launch. How long was it between the initial idea for Rent the Runway and when the business was launched? What does the amount of time between the two events tell you about Hyman and Fleiss’ feasibility analysis process?

2. To what degree would Rent the Runway be a different company today if Hyman and Fleiss had not conducted a feasibility analysis? Do you think the business would be as successful as is currently the case?

3. Identify at least two “take aways” from the Rent the Runway story not mentioned in the Lessons Learned portion of the case.

4. What can young entrepreneurs with business ideas learn from Hyman and Fleiss’ experiences?