1. What are the advantages and disadvantages of Wahoo’s Fish Taco’s slow growth philosophy of franchise expansion? 

2. Spend some time looking at Wahoo’s Fish Taco’s Web site, focusing particularly on its menu and its store layout. Do you think the business is well positioned or poorly positioned to take advantage of current trends in the types of restaurants that are doing well and in light of today’s food preferences? Explain your answer.

3. To what degree do you think Wahoo’s Fish Taco has been too conservative in its expansion?

4. Spend some time studying the cost of becoming a Wahoo’s Fish Tacho franchisee compared to similar franchise organizations. Is the cost of acquiring and owning a Wahoo’s Fish Taco franchise on the high end, in the middle, or on the low end compared to its closest competitors? To what degree do you believe your answer has affected Wahoo’s pace of growth?