1. What risks are present in Jeff Braverman’s “go big” strategy? What benefits would it produce? How likely is the company to realize those benefits?

2. Considering the cost-benefit analysis you conducted in question 1, what recommendations can you offer Braverman about the strategic direction in which he should steer Nuts.com?

3. What other strategies, including e-commerce and marketing strategies, should Braverman pursue to increase Nuts.com’s sales, recognizing that reaching $500 million in sales is extremely aggressive?

4. Should Braverman sell Nuts.com? Explain.