Analyze and describe what you would expect the target market to be for a single seat hybrid
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Analyze and describe what you would expect the target market to be for a single seat hybrid automobile that gets 120 miles per gallon according to the demographics, psychographic and behavioral segments. Consider such factors as gender, age, marital status, occupation, household size, household income, interests, and beliefs about global warming, gasoline prices and the like. How might you determine this?
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Related Book For
Entrepreneurship Starting and Operating A Small Business
ISBN: 978-0133935608
4th edition
Authors: Steve Mariotti, Caroline Glackin
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