Is going international something that only large and established firms should pursue after they have achieved success

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Is going international something that only large and established firms should pursue after they have achieved success in their domestic markets “right off the bat”? Which sorts of products are more amenable to “going international” by small and new firms?

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ISE Entrepreneurship

ISBN: 9781260565621

11th International Edition

Authors: Robert Hisrich, Michael Peters, Dean Shepherd

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