At 38 in https://goo.gl/UJMRyD, what does he mean by having something that is good enough?

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At 38’’ in https://goo.gl/UJMRyD, what does he mean by having something that is ‘good enough’?

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Entrepreneurship Theory Process And Practice

ISBN: 9780324323412

5th Edition

Authors: Donald F. Kuratko, Richard M. Hodgetts

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