Perform an Internet search on either a product or service comparable to what you plan to market, or one that you personally own or use. Attempt to find at least three sites that sell it.

• List the applicable price point, including all discounts, allowances, and promotions, plus any shipping and handling required.
• Are there more or fewer than three prices available? Why do you suppose this is?
• Explain any challenges you had in performing the steps in this exercise. What do they tell you about the product or service? The companies selling them?