Step Two: Market Analysis How large is the total market for this product or service? How
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Step Two: Market Analysis
• How large is the total market for this product or service? How did you arrive at this figure?
• Which segment of this market would you target? Why? How large is the segment?
• Describe your segmentation method. Why did you choose this method?
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Related Book For
Entrepreneurship Starting And Operating A Small Business
ISBN: 9780135210529
3rd Edition
Authors: Caroline Glackin
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