What role should the unique selling proposition play in a company's advertising strategy?

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Entrepreneurship Starting And Operating A Small Business

ISBN: 9780135210529

3rd Edition

Authors: Caroline Glackin

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Question Posted: Oct 03, 2024 09:02 AM

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What role should the unique selling proposition play in a company's advertising strategy?
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What role should the unique selling proposition play in a company's advertising strategy?

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Entrepreneurship Starting And Operating A Small Business

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