3. Who are your prospective customers and what is your value proposition for them? If your prospective

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3. Who are your prospective customers and what is your value proposition for them?

If your prospective end user is different from your prospective economic buyer, then you’ll need to write out separate value propositions for each. You may have multiple value propositions depending on the stakeholders whose behavior you are trying to change (e.g. patient, provider, payer, and supplier).

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