Based on the material covered in this chapter, what questions would you ask the firm’s founder before making your funding decision? What answers would satisfy you?

Business Idea: A UAE-based food app, subscription service, and business supply-chain solutions.

The Pitch: A few years ago, Nida Sumar had a bad experience at one of Dubai’s top restaurants because the order and service was poorly handled. Sumar is a trained chef but studied to be a financial analyst, and the experience gave her an idea that would save time and avoid confusion through an app. Sumar thus created Keza, a dining app that allows diners to interact with restaurants. After downloading and registering, users are able to view and review dishes, book a table, contact the restaurant’s staff, split the restaurant bill, and pay for it.

Dubai was the first choice for the launch of Keza because of its broad and diverse food culture, from street food to Michelin-star restaurants. The next city to be included in the Keza app system will be Karachi, Pakistan. As of November 2017, Keza has a team of nine employees operating out of Dubai and India.