Credibility is a vital part of any startup’s persona. Whether for a prospective customer in a for-profit context or for a prospective donor in a nonprofit context, it is important for the company or organization to present itself in a manner that builds credibility and trust during initial encounters. Both consumers and donors have multiple options for allocating their money. As a result, it is essential that a startup make a favorable initial impression and give its patrons reasons to trust it.....

Discussion Questions:

1.Why is building credibility, legitimacy, and trust particularly important for a startup venture, regardless of whether it is a for-profit or a nonprofit organization?
2.How can building credibility, legitimacy, and trust help startups avoid legal disputes and problems?
3.As related to ethics and ethical issues, what characteristics do you anticipate are part of the culture at State Bags and Donors Choose?
4.Do some additional research on State Bags and Donors Choose as background to being able to describe some of the actions its founders took to lead by example in terms of helping their organizations build credibility and trust.