Do a little Internet or gumshoe research on JCPenney today. Where does the company stand in terms

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Do a little Internet or gumshoe research on JCPenney today. Where does the company stand in terms of how it prices its products? What does the company’s brand mean to consumers today?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9781292255330

6th Global Edition

Authors: R. Duane Ireland, Bruce R. Barringer

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