Eric Andrews has been investigating the possibility of starting a service that will partner with grocery stores

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Eric Andrews has been investigating the possibility of starting a service that will partner with grocery stores to provide a delivery service for their customers. The idea is that after purchasing their groceries, customers could go to a kiosk in the store, pay a small fee, and have their groceries delivered to their homes within 60 minutes. Which of the five forces in Porter’s five forces model do you anticipate will most strongly affect Eric’s potential business and why?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 9781292255330

6th Global Edition

Authors: R. Duane Ireland, Bruce R. Barringer

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